SEXUAL WELLNESS APP
Mobile app design • UI/UX design • Photo manipulation
SHAG's (Sexual Health and Growth) brief was to design an app that provides resources and support to promote sexual wellness for university students. The design balances informative content with interactive, customizable elements, in SHAG's existing design language.
Project Overview
As a company that promotes sexual health and wellbeing to young people, SHAG was looking to approach universities with a new mobile app. The brief was how can we create a simple app that provides a safe space for students to engage with their sexual wellness. One of SHAG's core values is creativity, which had been expressed through a multitude of typefaces, colors, layouts and imagery types, so one of the aims was to create a unified look and feel for the app. Another aim was to balance an organic discovery of a large variety of content with being able to quickly access information about key services.
My Contributions
As a Digital Designer, I designed the first version of the SHAG app. With the aim to create a unified look and feel for the app, I first analyzed the existing designs, produced moodboards, and consolidated the ideas into a single style tile. Using content provided by SHAG, I organized open card sorting exercises with their followers. I developed wireframes to reflect three typical user journeys, focusing on the navigation patterns; catering for global menus and interconnected content. I designed the user interface to be an update-friendly, content framework that uses a flexible design system.
